How to write SEO-friendly Blog Posts that Rank
If you’ve ever read a blog post, you have absorbed content from a thought leader that is a master in their industry. Very low Chances are if the blog post was written properly, you came away with helpful knowledge and a positive idea about the writer or brand that produced the content.
What is blog writing, and why is it important?
A blog post is an article, news piece, or guide that provides information and is published in the blog section of a website. A blog post frequently covers a specific topic or query that is educational in nature, ranges from 500 to 2,000+ words, and contains other media elements such as images, videos, infographics, and interactive charts.
What is SEO writing?
SEO content writing is the piece of writing in which search engines can understand your content. It helps you to appear in google so that you can get organic clicks to your site and blog posts.
How Google (actually) works
Google is a search engine that organizes all information in the world. Every day there are thousands of blog posts being published on the web. Google needs to analyze these blog posts and rank them accordingly to give the best search experience to the user.
You can also look at Google as a database with content. Google takes time to figure out the content. This is why you hear people say, “Search engine Optimization ” because it’s a time taking process. Often, it can take 3-6 months to rank and optimize content.
If blog posts ranked right away, Google’s search results would be too unstable. And this instability would not make a good search experience. So
Google intentionally puts content on hold in the database until it is in a stable form that can provide its searchers with a good and relevant experience.
This retention period is often referred to as the “sandbox effect.” Because, in the end, Google wants that its users find the right answers to their questions as soon as possible. This means you need to build content with the goal of ending the search journey.
How to write a User-friendly blog post?
Before getting into the details, it is important to elucidate two things that a lot of people find confounding.
First, an SEO-friendly blog post must be a user-friendly blog post
Many people assume that if a blog post is fully optimized for search engines, it is somehow less friendly for the visitors. This is a false statement!
The true sense of SEO is to publish content both for Google and Users.
If both these conditions are not fulfilled, then you have very less chance of achieving good results, and most of the users will ignore your post.
If on the other side, you fulfill both aspects, then your blog posts will optimize on Google, and users we spend more time on your post.
Second, a blog post that is SEO-optimized does not contain great content; This may sound like a contrast.
This may sound like a controvert statement, but it is not.
Let me elucidate!
The quality of content is a very important aspect when analyzing a Blog post.
A fully optimized blog post with great quality content has a high chance of ranking in search, while a well-optimized blog post with not-so-good content has a low chance of achieving high Google rankings.
It’s the mixture of good content and good SEO (including On-Page SEO, Off-Page SEO) that will strike a blog post to the top pages of search engines.
So, Now it’s clear to you what is a good Blog post and what is bad. Before you hit the publish button, your blog will be SEO-friendly.
Steps to writing an SEO-friendly blog post
Here’s how to write SEO-optimized blog posts (step-by-step):
- Proper keyword research & search intent
- Outlining & structure of your blog post for SEO
- Writing your blog post with focused keywords
- Length of blog post
- Interlinking when making sense
- Getting quality backlinks
- Optimize your meta description
- Optimize your media and other images
Okay, let’s look into this in detail :
Proper keyword research and search intent
The first step to writing any SEO-optimized blog post is to do proper keyword research. Keyword research is an essential step of blog posting; you have to select some selected keywords with high search volume and low keyword difficulty and write about them.
Where should we add keywords?
- In the title of the post
- In the main headings of your post
- Within the context of the post
- In ‘conclusion.’
Write an eye-catchy title.
The title plays a very important role in writing a blog post, Most of your readers will be looking for you on Search Engines, and some of them might ignore your webpage appearance. If they don’t find a suitable article title for their needs, resulting in your audience switches to other keywords to type into Google’s search bar.
The lesser audience might result in lower revenue, and your interest in sharing your content with the world might wear off eventually. To prevent such circumstances, being a writer, you can keep your title’s length between 50-60 characters max. This length is ideal, as you might have gone through the screenshot attached above, showing Google adds a “…” after displaying a 50-60 characters long title. This “…” can make your audience search for a more relevant article with a more catchy title, giving away their complete message in the given parameters.
Outlining & structure of your blog post for SEO
Write a perfect outline and structure for your blog.
Splitting a blog post into different parts can make writing easier and clear. It’s faster and more effective to write 200 words to cover a specific part of the blog post rather than trying to write larger sections. Try to write short paragraphs that engage users.
Writing your blog post with focused keywords
Having Unique, exact, and relatable keywords to your title tag is a must to fully optimize your title in compliance with modern SEO. As title length only lets you market your article better to your audience, searching for relevant articles. Keywords in this regard have a completely different approach.
The right keyword must satisfy both the seeker and the crawler. Seeker is the one searching for your article, and Crawlers are bots that are responsible for making the search engine algorithms work by providing relevant data.
The most critical step, start your title with the focused keywords first! Please take a few minutes to plan how you can play around with your keyword instead of writing your content and stuffing your keywords around it.
This approach can let the crawlers prefer your article over its competitors as they crawl your keywords right after they begin going through your article title.
Length of blog post
Don’t just throw large paragraphs on a page and hit the publish button.
There is a good possibility that the majority of your readers are on mobile, so make it easy for them to read the content.
Use small paragraphs (2-3 sentences long) and take advantage of the various formatting options, i.e., bold, italic, and underline, to make the text less boring.
Interlinking when it makes sense
Whenever you write a new blog, try to ‘link it’ with already published blog posts on your blog by adding internal links.
Internal linking is a very effective and easy-to-follow SEO technique that has a number of benefits:
- It helps search engines discover new pages
- It gives user hints about relevancy
- It is an option given to the user to click on another link
Optimize your meta description.
The description tag is a summary of the post in less than 200 characters. Google may choose to show your description in the results, so it has to be informative and interesting to encourage users to click your link and visit your blog.
Here are a few examples of optimized descriptions:
Optimize your media and other images.
Images, graphs, infographics, videos, statistics, and other media elements, make a blog post more interesting and eye-catching to read and enhance the quality of the content.
Although Google has made it clear that they cannot yet understand the context of an image or video (while crawling a page), many webmasters fail to follow the rules of making their images SEO optimized.
Some more Ranking factors for blog posts
Here are the top-ranking factors, listed in order of importance:
- strong domain authority
- Having relevant authority in what you’re writing about
- Competition level
- On-page SEO: How to write your blog post
- User experience